Chapter 2

Chapter2 was founded by father and son duo Neil and Mike Pryde in Auckland, New Zealand in 2017. The pair has +75 years of combined experience in Sporting Goods and Industrial Design.

Mike brings with him a lifetime of passion and experience as a competitive cyclist in MTB and Road, having raced DH MTB at National Level as well as Road at Elite Level. Mike is an Architect by trade and cut his teeth at the studios of Foster + Partners on the Hong Kong International Airport project from 1996 to completion. Since 2004 Mike has designed over 13 bikes and won a number of prestigious Industrial Design awards, including Red Dot, IDSA, Best Awards and the Chicago Atheneum.

12 products